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Further to media information that on 9 August 2020, around 8:50 am, TV Happy, national broadcaster, broadcast a footage comparing a medical procedure on a cow, that is, an animal and women - thus making a direct parallel between women and cows, the Protector of Citizens initiated the investigation to control work legality and regularity of the Regulatory Body for Electronic Media, pursuant to Article 24, paragraph 1 of the Law on the Protector of Citizens.

In the mentioned footage, which describes the method of treating sterility in cows, it is recommended that, for reasons of economy, it be applied to women as well. Among other things, it was suggested that doctors and gynecologists attend a course at the Faculty of Veterinary Medicine, which, in the opinion of the author, would contribute to the growth of the birth rate, while the cost of treating female sterility by the methods used in cows would be significantly curtailed.

The Protector of Citizens’ letter reads that it is necessary for the Regulatory Body for Electronic Media to submit a statement on all facts and circumstances related to the case within 15 days and to inform whether it has initiated the investigation to control the work of the national television where the footage was broadcast, as well as on the outcome of the control investigation.